Snapchat launches new ‘Story Studio’ app to make it easier to create video content


Snapchat has launched a new “Story Studio” app for select users, which provides a simplified and streamlined way to create more complex vertical videos, which you can then upload to the main app.

First announced at its Partner Summit last May, Story Studio gives users access to a range of more in-depth editing tools for creating more complex video clips.

As explained by Snap:

“Use the cropping, dividing and image-precise sync tools to get your perfect edits. Add layers and captions to tell your story, then Snapchat sounds. Try out the latest Lens everyone is talking about and add smooth transitions from video to video. When you’re ready to share, send it to Snapchat to share on your Story or Spotlight.

As noted, videos created in the app can then be exported to Snapchat’s main app, while users can also download and share them on other platforms if they wish.

Interestingly, Meta also recently launched its Spark AR Go app, which makes it easy to create ARs with ease.

Spark AR Go

Story Studio isn’t all about augmented reality, but it’s interesting to see both platforms releasing new, streamlined authoring apps, which have undoubtedly been pushed to align with vacations and increased usage of. social applications.

Although access to Story Studio is limited. As reported by The Verge, at this time, the app is only available as a “first release” for iOS users in the US, UK and Canada.

Still, it could be a handy tool to have, especially for those looking to use Snapchat for brand promotion and marketing purposes.

Those who can access the Story Studio app can check it out here.