LeadsRx Announces Privacy Studio Software for IT Teams to Create Data Cleanroom


PORTLAND, OR / ACCESSWIRE / October 5, 2021 /Marketing analysis LeadsRx today announced a Privacy Studio for Large Businesses to implement a privacy-focused analytics platform to assess marketing performance.

LeadsRx Privacy Studio â„¢ is available to IT teams and establishes a Data Clean Room (DCR) that hosts and makes available the anonymous and first party data needed to drive the analytics software. The architecture allows IT to fully control data governance in accordance with company policy while allowing full analytical access through SaaS applications.

DCRs are necessary given consumers’ demands to keep their information private and for businesses to comply with GDPR, CCPA, HIPAA and other security and privacy regulations in Europe, the United States. United and in the world. For marketing analytics software in particular, consumer confidence is a key responsibility, as the systems collect important data on how consumers access websites, view content, purchase products, etc. While this data can be left as anonymous data points, marketers often have to associate specific identities to validate the results. This creates a vulnerability when data is stored on vendor platforms, which often do not adhere to company-specific data governance policy.

The LeadsRx solution separates data otherwise stored on a vendor platform into an independent DCR, controlled and administered by the company’s IT team. DCR data is collected by the LeadsRx Isolation Pixel â„¢ (LIP), a hosted and proprietary branded web beacon placed on the company’s website. At rest, data can be encrypted, stored, secured, enriched and controlled by IT according to company data policy and is not mixed with other data in a typical multi-tenant SaaS database .

How does the LeadsRx isolation pixelâ„¢ Works

The LIP has two components, the first is a computer code installed by the IT department on the company’s branded servers, and the second is a computer code inserted into the company’s website. The two components work together to collect anonymous and first-party data, which is then stored in the company’s own data cleanroom.

Importantly, LIP does not rely on third-party cookies, but rather uses a combination of techniques to build an identity graph with both deterministic and probabilistic methodologies to unify consumer journeys.

Once in the DCR, the data can be accessed by tools that the IT department authorizes for various analysis tasks. Today, support is provided for LeadsRx Attribution â„¢, an unbiased multi-touch attribution solution, and LeadsRx Journey â„¢, a customer journey analysis platform. There is also an open API which can be used to extract and enrich the data stored in the DCR.

“With LeadsRx Privacy Studio, marketers and IT can work together to securely collect, isolate, and analyze consumer data while achieving the goal of delivering on-budget marketing programs that meet corporate goals. company revenue, ”said AJ Brown, CEO and co-founder. by LeadsRx. “Because consumer privacy is a major concern for all companies that LeadsRx works with, a data cleanroom architecture can now be implemented to securely store and enrich the data for analysis. “

LeadsRx Marketing Technology Privacy Standard

LeadsRx is an early adopter of consumer privacy and consent with a default policy of only collecting anonymous data through its platform. The introduction of LeadsRx Privacy Studio continues its unwavering commitment to unbiased and accurate data by enabling IT departments to adhere to any security and privacy framework from DCR.

“Computer control of data governance is a growing requirement for big brands, and data collected by LeadsRx showing how consumers engage with brand assets should be protected by company policy,” said Brown said. “Adhering to consumer privacy requirements and building consumer trust is the cornerstone of the evolution of marketing technology. “

For more details on the security and privacy of LeadsRx, please Click here.

Learn more about LeadsRx Privacy Studio, LeadsRx Attribution, and LeadsRx Journey by visiting LeadsRx.com.

About LeadsRx

Guided by an ethic of fairness, consumer privacy and quality first party data, LeadsRx provides SaaS software and services that have helped marketers of over 5,000 global and local brands and agencies increase customer acquisition efficiency, increase lifetime value, and identify wasted ad spend . The core technology of LeadsRx is our unique Universal Pixel â„¢ which has collected over 2.0 billion personas for anonymous individuals – not personal identities, but the demographic characteristics or attributes that make up the type of customer or customers represented. through their digital experience across devices, browsers, and apps. To learn more about how LeadsRx can help you with the marketing transformation, visit LeadsRx.com. Connect with LeadsRx on Twitter, LinkedIn and Facebook.

For more information
Jeff Fishburn
Fishburn PR for LeadsRx
[email protected]

THE SOURCE: LeadsRx

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